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Insights

Our thinking on the System of Intelligence.

Talks, essays, and field notes from the practice — plus the outside reading that shapes how we work.

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An introduction to Baser Potential.

A short overview of the thesis, the practice, and why the operating layer above your systems of record is where value now compounds.

Essays
August 28, 2026 · Essay

The Death of the Company, Read From the Build Site

A builder's read of Salim Ismail's Organizational Singularity — where we agree, where the essay's paragraph becomes our engineering, and why the morning after is engineering.

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August 27, 2026 · Signal

The Competitive Challenges Facing Our Clients

Three immediate challenges facing the companies we advise — ungoverned agents, the widening execution gap, and AI-native economics — and a fourth, longer-term threat from the frontier labs.

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August 25, 2026 · Brief

The Path Is the Easy Half

Software CEOs, boards, and their investors. What the market priced, the three paths it now rewards, the four ways the transition fails, and the capability all three paths share.

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August 24, 2026 · Essay

A Good Argument About AI Governance, and One Line We Draw Differently

Most of what Maryam Ashoori said about AI governance we would sign without edits. Here is the small part where we draw the line differently.

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August 13, 2026 · Essay

Where the Agent Workforce Goes From Here for the Enterprise

Part two of three. Six moves that carry the discipline of a 34-agent company of one into enterprise infrastructure — policy, authority, evidence, and liability.

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August 11, 2026 · Essay

The Company of One, Running Thirty-Four Agents

Part one of three. What Allie K. Miller's AI workforce actually looks like — an AI chief of staff, six directors, thirty-four agents — and the discipline underneath it.

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July 6, 2026 · Working Paper

The AI Impedance Mismatch

Different cycles. Different speeds. Uneven absorption. Why intelligence is no longer the binding constraint on what AI delivers — absorption is — and the matching discipline required to bridge the gap.

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July 3, 2026 · Perspective

You're Renting Your Company Back

The most convenient feature your AI vendor ships is the one that quietly becomes your System of Record — and why the Evidence Plane is the only real exit.

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June 1, 2026 · Essay

Awareness Is All You Need

On attention, awareness, and the inner posture required to build intelligent systems well. Tobias Yergin reflects on what the Transformer's central insight asks of the humans who deploy it.

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Reading list

The outside work that shapes our view.

A curated set of references — foundations, operating models, governance, and architecture — we return to often.

Foundations

Systems of intelligence

The thesis that value is migrating from systems of record to a coordinating layer above them.

Operating models

OODA, sense-making, and decision velocity

Why an organization's loop — observe, orient, decide, act, verify — is the actual unit of competitive advantage.

Governance & verification

Evaluation, evals, and trust

How serious teams measure whether an AI system is actually doing the work — and improving.

Architecture

Agents, gateways, and the runtime layer

Reference material on the orchestration patterns that make agentic systems operable.