Insights

Our thinking on the System of Intelligence.

Talks, essays, and field notes from the practice — plus the outside reading that shapes how we work.

Watch

An introduction to Baser Potential.

A short overview of the thesis, the practice, and why the operating layer above your systems of record is where value now compounds.

Essays
Reading list

The outside work that shapes our view.

A curated set of references — foundations, operating models, governance, and architecture — we return to often.

Foundations

Systems of intelligence

The thesis that value is migrating from systems of record to a coordinating layer above them.

Operating models

OODA, sense-making, and decision velocity

Why an organization's loop — observe, orient, decide, act, verify — is the actual unit of competitive advantage.

Governance & verification

Evaluation, evals, and trust

How serious teams measure whether an AI system is actually doing the work — and improving.

Architecture

Agents, gateways, and the runtime layer

Reference material on the orchestration patterns that make agentic systems operable.